Balancing AI and Human Touch in Modern Marketing

In the Contemporary Landscape, there is no limit to what we can think up & the chance to make new things is endless, particularly as artificial intelligence opens new doors for companies that want to change up their Marketing Game. AI is really making it better for firms to talk with their buyers. It helps make plans that fit well, work fast, and are built on solid facts to pull in clients. For example, AI chatbots that give made - for - you tips help brands talk and bond with folks in a real and fitting way. With tools that run on their own, it's easier to check how well you are marketing, while tools that guess upcoming trends let firms see changes quickly. Yet, big problems are still there, mainly around keeping data safe and managing bias. While AI can make things more exact, it can?t match the deep feelings and new ideas that come with people talking to people. It?s key to see that AI isn?t the only thing pushing marketing ahead; finding a mix of AI skills and true people touch is key.

Authors

Publication Details

Journal
International Journal of Science and Research (IJSR)
Published
2025-02-22
DOI
https://doi.org/10.21275/sr25215152931
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

Balancing AI and Human Touch in Modern Marketing

Tia Gupta
International Journal of Science and Research (IJSR)
AI in Service Interactions
article

Balancing AI and Human Touch in Modern Marketing

Tia Gupta
article en

Abstract

In the Contemporary Landscape, there is no limit to what we can think up & the chance to make new things is endless, particularly as artificial intelligence opens new doors for companies that want to change up their Marketing Game. AI is really making it better for firms to talk with their buyers. It helps make plans that fit well, work fast, and are built on solid facts to pull in clients. For example, AI chatbots that give made - for - you tips help brands talk and bond with folks in a real and fitting way. With tools that run on their own, it's easier to check how well you are marketing, while tools that guess upcoming trends let firms see changes quickly. Yet, big problems are still there, mainly around keeping data safe and managing bias. While AI can make things more exact, it can?t match the deep feelings and new ideas that come with people talking to people. It?s key to see that AI isn?t the only thing pushing marketing ahead; finding a mix of AI skills and true people touch is key.

International Journal of Science and Research (IJSR)Vol. 14(2)
Openalex Percentile: Top 99%
AI in Service Interactions
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