Who Should Benefit from Group-Based Quotas? Experimental Evidence from Brazil

Group-based quotas and affirmative action policies are common in many parts of the world. A large literature has focused on public debates over the perceived fairness of these policies. Yet in highly diverse countries, debates often centre on which groups should benefit and how to establish who counts as a member of those groups. We know comparatively little about these kinds of debates. In this article, we present new experimental evidence on public preferences over targeted race quotas in Brazil, a country where racial identity is famously ambiguous and where substantial controversy over the use of race quotas in university admissions remains. Placing respondents from an online convenience sample in the role of deciding whom to admit as part of a university race quota, the results indicate (1) that while economic class dominates other considerations in quota targeting, racial factors still matter; (2) the public places a large premium on indicators of merit; and (3) that these preferences are largely homogeneous across racial groups and resistant to priming.