Science Communication Practices in UNESCO Global Geoparks: A Benchmark Analysis

UNESCO Global Geoparks address global environmental challenges and advance Sustainable Development Goals. As renowned institutions in geoscience communication, they are instrumental in raising awareness and promoting sustainable practices. However, there has been a notable lack of systematic research in this area. This study aims to fill this gap by benchmarking science communication strategies employed by Geoparks, identifying best practices and critical factors and offering data-driven insights to enhance management and strategic planning. The key findings of this study underscore the necessity for improved engagement and the adoption of more interactive and inclusive communication approaches. The research also reveals a significant disparity between current practices and contemporary trends in science communication.