Exploring the role of health consciousness and environmental awareness in purchase intentions for green-packaged organic foods: an extended TPB model

Health consciousness and environmental awareness not only significantly affect consumers' purchase intentions for green-packaged organic foods through direct paths but also have important indirect effects through attitudes, subjective norms, and perceived behavioral control. This study provides a new perspective for the theoretical development of green consumer behavior and offers valuable practical insights for businesses and policymakers in promoting green consumption and sustainable products.