Developer dialogues: a study of game creators to understand the potential for industry self-regulation of monetization

Current scientific discourse on game monetization reflects strong ethical perspectives on the role of money in game production. The present study seeks to uncover the foundational principles and practices that shape how games are monetized. By interviewing 17 game creators directly involved in monetization, we uncover six principles and practices that might mitigate potential harms to player wellbeing associated with monetization. This research aims to inform ongoing efforts advocating for industry self-regulation concerning loot boxes and similar game elements.