Drivers of Willingness-to-Pay and Willingness-to-Accept of Cross-Country Skiers in Forests in Poland

Forest areas have recently become increasingly popular for physical activity in society, especially among niche sports enthusiasts. We analysed the attitude of the specific social group of cross-country skiers in Poland to pay for recreation in forest areas using their Willingness-To-Pay (WTP) and Willingness-To-Accept (WTA) declarations, which was endorsed by classification and regression tree (CART) analysis. In January–March 2023, we surveyed 50 (in a pilot study) and 255 (in the main survey) cross-country skiers, of whom 117 declared both their WTP and WTA amounts. The investigated explanatory variables included gender, age, education, residency, employment in the forestry sector, and respondents’ income or engagement in skiing. The average WTP and WTA values equalled PLN 68.6 ± 46.4 and PLN 81.3 ± 59.0/person, respectively. Despite apparent differences in the distribution of the declared WTP and WTA amounts, their medians differed only insignificantly. We found a significant correlation only between the WTP value and respondents’ income per capita, and between WTP and WTA. The CART models showed that WTP and WTA levels depended primarily on the frequency of skiing, with higher values declared by less frequent visitors. At the current respondent income level, the expenses for skiing were related the most to the respondents’ age and the frequency of skiing. In the case of increased income, they were related mostly to the respondents’ age and place of residence. The research provides practical information for forest managers in the field of recreational access to forests for people who spend their time actively in forests.