Crisis planning intentions among hotel managers: what have we learned from the COVID-19 pandemic?

This study investigates the motivational factors which influence future crisis planning intentions, by utilising the Theory of Planned Behaviour (TPB) as the underlying theoretical framework. This research focuses on understanding the attitudes, subjective norms, and perceived behavioural control of hotel managers’ intentions regarding future crisis planning. To enhance the TPB model, the study incorporates two additional variables: perceived risk and past behaviour, thereby addressing previous calls to extend the TPB model. Employing a qualitative methodology, semi-structured interviews (n = 21) were conducted with hotel managers who worked at government-appointed quarantine hotels in Australia during the COVID-19 pandemic. Thematic analysis was conducted using Leximancer, an artificial intelligence (AI) data text mining software to explore the verbatim content via text mining, thematic analysis. This research provides critical insights into the determinants of crisis planning intentions among hotel managers, contributing to the theoretical and practical understanding of crisis preparedness in the hospitality industry.