Sustainability and Market Orientation of Agriculture in Tamil Nadu, India: An Analysis of Farmers' Practices and Perceptions

This study examines the sustainability and market orientation of agriculture in Tamil Nadu, India. The research investigates farmers' practices and perceptions related to sustainable agriculture, market access, and international standards. The results show that while some farmers have adopted sustainable practices, there is a need for increased awareness, training, and support to promote wider adoption. The study highlights the importance of addressing the economic, environmental, and social sustainability of agriculture in Tamil Nadu.