Enhancing Performance through Supply Chain Integration in Manufacturing Pharmaceutical Firms in Yemen

On the grounds of the Resource-Based View Theory, this study investigates how supply chain integration (internal, customer, and supplier integration) impacts firm performance. Using an empirical research approach, data were gathered through a questionnaire from 97 managers and employees of pharmaceutical firms in Yemen to assess the influence of SCI on firm performance. By analyzing the data using SPSS and SmartPLS software, the findings reveal that internal and customer integration significantly impact firm performance, whereas supplier integration did not show a significant effect. The study provides insights for firms that can enhance their overall performance by effectively implementing internal, customer, and supplier integration in their production and marketing processes. Also, SCI facilitates direct communication and stronger relationships with customers and suppliers, ultimately leading to improved efficiency and competitiveness.