Understanding the Limited Uptake of Reprocessed Construction Materials: A Pro‐Environmental Behaviour Perspective

ABSTRACT Reverse logistics (RL) aims to direct demolition waste (DW) away from landfills towards alternative uses by converting it into reprocessed construction materials (RCMs). However, recent studies indicate that the uptake of RCMs remains limited, adversely affecting the effectiveness of RL for DW. Therefore, developing markets for these materials is crucial. Consequently, this study aimed to identify factors limiting the uptake of RCMs so that effective strategies can be designed to address such limitations. The study adopted a qualitative survey approach, with interviews conducted with construction professionals involved in material selection. Findings regarding the limiting factors were analysed through the lens of the Attitude–Behaviour–Context (ABC) theory, which is rooted in the domain of pro‐environmental behaviour. Consistent with the ABC theory, the findings revealed that a combination of personal and contextual factors limits the uptake of RCMs. Addressing these factors is essential for driving market uptake of RCMs and improving RL outcomes.