Navigating digital morality and Hisba board's strategies: The challenges of online immorality induction among Youth in Kano State, Nigeria

This study explores the efforts of the Kano State Hisba Board to combat online immorality among Muslim youth in Kano State, Nigeria, amidst the pervasive influence of social media. Social media serves as both a platform for positive engagement and a source of behaviors that challenge traditional moral values. In response, the Hisba Board employs a comprehensive approach, including proactive interventions, psychological support, and collaboration with various organizations, to curb the erosion of moral values resulting from social media exposure. The study is guided by social learning theory, which supports the Board's efforts in modeling positive behaviors, and deterrence theory, which underpins their enforcement actions. Data was gathered through in-depth interviews with Hisba Board personnel and analyzed using thematic analysis. The findings reveal that while the Hisba Board’s strategies are effective, they are hindered by challenges such as financial constraints, political interference, and the influence of social media personalities. The study highlights the complex nature of modern moral education and the necessity for adaptive strategies, concluding that addressing these challenges is essential for the sustainability and effectiveness of the Hisba Board’s initiatives. A significant recommendation is the creation of an educational institution focused on moral, religious, and cultural education to institutionalize moral guidance for youth.