Methodological aspect of researching the phenomenon of «creative corporation»

Methods. Results of the study were obtained through the use of such general scientific methods of scientific research as: logical and historical, which was used in studying the evolution of business structures depending on the development of technics and technology; abstraction – when establishing the essence of the concept of «creative corporation»; general and specific – when identifying the specific features that a creative corporation is endowed with; factor analysis – when establishing the interconnection between the development of productive forces and a qualitative change in organizational structures. Results. Based on the analysis of the history of the introduction of scientific and technical achievements of the industrial revolutions, the evolution of forms of organization of business structures and the modification of forms of corporate business organization are shown. The interconnection between the development of technics, technology and the qualitative characteristics of the workforce is demonstrated. New trends in the development of human capital are identified, which are caused by the transition of society to the post-industrial stage of development. The specifics of organizational forms of business structures are determined, in which the potential of human capital can be revealed with maximum efficiency. Novelty. Based on the establishment of the interconnection between the development of productive forces and the change in organizational forms of business, the main characteristics and social role of creative corporations are determined. Practical value. Understanding the dialectics of the transformation of organizational forms of business, which occurs under the influence of the deployment of scientific and technological progress, allows owners of business structures to make changes to existing business models in advance and thus achieve their strategic goals in the conditions of transformations caused by scientific and technological progress.