Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan Konsumen dalam Membeli Produk Fashion Muslim di E-Commerce Tokopedia pada Mahasiswa Institut Pesantren KH. Abdul Chalim

One of the main roles of the internet in the economics aspect is in online buying and selling activities or commonly known as e-commerce. Tokopedia e-commerce is an e-commerce that is experiencing quite rapid growth in Indonesia. The purpose of this study was to determine the effect of product quality, service quality, and price partially or simultaneously on consumer satisfaction in buying muslim fashion products in Tokopedia e-commerce for the students at the Institute Pesantren KH. Abdul Chalim. This type of research is a quantitative research with a survey method. Data collection was carried out through the questionnaire method. The total population that became the research subject was 1,649 and the number of samples was 94 respondents. The analysis used in this research is multiple linear regression analysis technique. From the results of this study it was found that product quality partially had a negative and significant effect, service quality and price partially had a positive and significant effect. Then product quality, service quality, and price silmutaneously have a positive and significant effect on consumer satisfaction in buying muslim fashion products in Tokopedia e-commerce for students at the Institute Pesantren KH. Abdul Chalim. This is indicated by the calculated F value of 583,952 and the table F value of 2,71. The significance value is 0,000. This value indicates that the calculated F value > F table and a significance value < 0,05.