Exploring the Psychological Mechanisms of Micro-Series Addiction

Based on audience preferences for short videos with rapid pace and plot twists, micro-series characterized by their brief, exhilarating, and refined content have shown explosive growth. At the same time, they have also led to considerable viewer addiction. This paper aims to explore the psychological mechanisms behind this addiction to micro-series. Using case study analysis, it examines three representative works in China's micro-series industry: "Hi, Mom," "Auntie'sWorld," and "Twenty-Nine." It analyzes why these series attract audiences through character settings, plot design, and creative techniques. To foster a healthy and sustainable development of the micro-series field, this paper suggests that future efforts should focus on strengthening industry regulation, implementing anti-addiction measures for youth, and enhancing the overall quality of industry creators.