Evaluation of Consumer Loyalty for Purchasing Tourism Tickets in Marketplace

The purpose of this study was to determine consumer loyalty in purchasing tourist tickets through the variables of system quality, information quality, social media marketing activities, customer satisfaction and perceived value. This study was conducted using quantitative methods and a total of 240 respondents. The results of the study were seven accepted hypotheses and three rejected hypotheses. Keywords: system quality, information quality, social media marketing activities, customer satisfaction, perceived value, customer loyalty