Technological acceptance in the retail sector: an empirical generalisation by a meta-analytic study

Purpose The purpose of this study is to present a systematic analysis using a meta-analytical approach regarding the antecedents and consequences of the technology acceptance model (TAM) in the retail context. This paper also analysed five different theoretical models using meta-analytic structural equation modelling. Finally, this paper investigated possible moderators on the relationships between TAM constructs. Design/methodology/approach This manuscript is conceptual as it is based on a literature review. In this line, this paper analysed 85 articles by a meta-analysis that generated 431 effect sizes and identified 8 antecedents and 2 consequences of the TAM construct. Findings All antecedents and consequences promoted significant effect sizes with TAM constructs. In the moderation analysis, this paper determined that top journals and countries with a high human development index promoted more substantial effect sizes in the relationship between perceived usefulness (PU) and behavioural intention, and PU and attitude towards system use, respectively. About the theoretical models tested, this paper found that the antecedents enjoyment and trust represent the best fit in TAM models, which affects attitude and behavioural intentions. Originality/value This research tested the impact of TAM’s antecedents, consequences and moderators in the retail sector and presented important results via a meta-analytical review. This meta-analysis contributes to the marketing literature by offering a set of empirical generalisations, including relationship coefficients and calculated fail-safe numbers.