Citizens’ acceptance and use of e-government services in Tunisia: a UTAUT2-based approach

Purpose The purpose of this study is to explore the influence of key factors of unified theory of acceptance and use of technology model 2 (UTAUT2) on the behavioral intention (BI) to accept and use of e-government services in Tunisia. Design/methodology/approach The research was conducted out with a sample of 203 participants. Confirmatory factor analysis was employed to evaluate the validity of the model, and Structural equation modeling was utilized to test the research hypotheses. Findings The results indicated that performance expectancy was the most significant predictor of the intention to accept and use e-government services. Facilitating conditions, social influence, effort expectancy and habit had a positive influence on BI to accept and use of e-government services. However, hedonic motivation and price value do not have a significant effect on BI to accept and use of e-government services. It was also found that BI to use e-government services had a significant influence on the actual use of e-government sites. Practical implications The proposed model can be used as a guideline for e-government strategy formulation and implementation for the Tunisian Government. Originality/value This paper is among the first to investigate e-government services adoption in Tunisia using the UTAUT2 model.