THE INFLUENCE OF INSIDE WORK AND OUTSIDE WORK WELL-BEING FACTORS ON ACTUAL AND FUTURE TRAVEL DESTINATION CHOICE

The study aims to analyze the impact of workplace and non-workplace well-being factors, along with demographic characteristics, on Hungarian employees' travel habits and preferences. This research investigates the interplay between wellbeing factors and travel preferences, emphasizing the potential implications for employee satisfaction and organizational strategies. A quantitative approach was employed, utilizing a structured online questionnaire distributed to randomly selected Hungarian employees from diverse industries. The collected data were analyzed using statistical techniques, including correlation and regression analysis, to identify significant predictors and relationships. The findings underscore that workplace well-being factors, particularly work-life balance, exert a profound influence on travel preferences, suggesting that employees seek restorative travel experiences to counteract workplace demands. Furthermore, demographic factors such as age and gender emerged as critical determinants of travel behaviors. Younger employees prioritized relaxation and wellnessoriented trips, while older age groups leaned towards health-related travel. Gender differences also shaped preferences, with men and women displaying distinct patterns in travel motivations and destination choices. The study highlights the relevance of integrating travel-related considerations into workplace well-being programs. Employer-supported initiatives, such as flexible working arrangements, health benefits, and subsidized travel opportunities, can enhance employee satisfaction and productivity. These measures are not only vital for stress management and burnout prevention but also for fostering loyalty and engagement among employees. Additionally, the findings provide insights for the tourism industry, offering a deeper understanding of the factors influencing travel decisions. Tailored marketing strategies t argeting specific employee demographics and preferences can capitalize on these insights, leading to more effective engagement with potential travelers. This research contributes to the broader discourse on the intersection of workplace well-being, quality of life, and travel behavior, emphasizing the multidimensional nature of employee satisfaction and its implications for both employers and the tourism sector.