Intangible assets in the age of artificial intelligence

The main trends in the use of intangible assets, including intellectual property rights, with the use of artificial intelligence have been studied. Based on the results of the analysis of the world's most valuable companies, it has been proven that their success is ensured by a strategic focus on artificial intelligence. Eight predictions for the future of generative artificial intelligence are considered. It is concluded that artificial intelligence is becoming an increasingly integral part of various sectors of the economy and society and some fundamental issues that are key to existing intellectual property objects. Existing intellectual property laws are shown to be inadequate for issues related to AI-generated intangibles. In accordance with the order, it was determined that intangible assets are a key lever that can be used by specialists to form relevant innovation systems and promote the development of artificial intelligence innovations.