The Influence of Basic Psychological Needs on Insurance Agencies Performance

The fulfilment of Basic Psychological Needs (BPNS)—autonomy, competence, and relatedness—has become a crucial factor influencing employee well-being and corporate performance across all sectors. This study examines the influence of Basic Psychological Needs (BPNS) on employee motivation and performance in insurance companies based on Self-Determination Theory (SDT). Despite substantial research on BPNs in sectors including education and healthcare, their influence on the insurance industry, especially in Malaysia, remains inadequately investigated. The findings indicate that meeting these needs can cultivate a supportive work environment, alleviate workplace difficulties, and enhance employee engagement and organizational efficiency. This research fills the literature gap by contextualizing the significance of BPNS concerning the performance of insurance agencies, highlighting the relationship between psychological well-being and firm performance. This study systematically reviews current studies to highlight the possibility of utilizing BPNS satisfaction to improve staff retention, satisfaction, and productivity, fostering insurance companies' competitive growth.