Structure and development trends of creative business in Ukraine

The article examines the structure and development trends of creative business in Ukraine in the context of the modern global economic landscape. Attention is drawn to the need to understand the structure of creative business, which encompasses media, art, technology and design. Identifying key industries and their strengths will contribute to the development of effective strategies to support the sector. Analysis of development trends allows to forecast future opportunities and challenges, including the impact of international trends. The importance of digital transformation, the startup ecosystem, globalization and social responsibility stand out as the main drivers of development. The role of cultural revitalization and support of creative industries is also emphasized. The study points to the significant potential of creative business as an economic catalyst, contributing not only to economic growth, but also to the development of the cultural scene and technological innovation. The importance of the integration of various industries and the creation of integrated creative ecosystems determines the prospects for further growth and competitiveness of Ukraine in the global innovation space.