ANÁLISE DE VIABILIDADE DE NEGÓCIO: CASAS DE CACHORRO HI-TECH

In 2019, Brazil occupied the second largest pet market in the world. Data from the “Instituto Pet Brasil” reveal that in 2018, there were 54.2 million dogs living in pet conditions. Also according to the institute, this year the market focused on animals moved R $ 34.4 billion, with estimated growth for the next years. In addition to the relationships of affection and company, social networks brought a possibility of source of income money through these animals, through advertisements and sponsorships. This leads us to believe that, with greater exposure, we will still have a growing in this little and newly explored market. It is important to say, however, that animals are not able to participate in the life of their “owner” in an integral way: there are establishments that do not allow their entry, for health or risk reasons. We have, therefore, a problem situation: the tendency of socialization of animals, being participative in the human routine, bumping into places where the same can not enter. In this context, a possible solution emerges: a safe space where to leave the pet where its entry is not allowed.