Entrepreneurial/Business And marketing Challenges of Rural Entrepreneurship in India

Rural entrepreneurship in India is important in economic development and individuals’ prosperity by creating jobs. However, it faces numerous challenges which slow down growth and sustainability. However, the present study is focused on finding out the major business and entrepreneurial challenges in rural India and highlighting the various measures to overcome them. Data was gathered from structured questionnaires and direct personal interviews with rural entrepreneurs. The analysis revealed that rural entrepreneurs face high business and marketing challenges in India. To overcome these obstacles there is a need for focused policy interventions, education and training, innovation, financial literacy, and skill-building programs which result in smooth and sustainable development in rural entrepreneurship.