Strategi Pengembangan Manajemen Bisnis Syariah Di Era Digital: Studi Literatur

Sharia business development in the digital era requires a holistic approach, including increasing public education about the principles of sharia banking through various educational platforms. Collaboration between sharia and non-sharia financial institutions is needed to create innovative products that can be accessed by the wider community, especially MSMEs, to support financial inclusion and economic growth. The use of technology, such as fintech and blockchain, is essential in increasing operational efficiency, reducing transaction costs, and ensuring compliance with sharia principles. Digital marketing strategies, including marketing through social media, SEO, and content, need to be strengthened to increase brand awareness and build long-term relationships with consumers. In addition, optimizing operations using the latest technology will help companies increase efficiency and productivity. Increasing access to sharia financial services for MSMEs is also very important so that this sector can grow more rapidly. With these steps, sharia businesses can take advantage of opportunities in the digital era and contribute to the creation of a more inclusive and equitable economy.