Conversational Polarization: Eight Key Considerations for Communication Scientists

Previous research has largely overlooked how polarization is constituted through conversations. We introduce the concept of “conversational polarization,” highlighting how polarization is socially constructed in conversations about contentious issues. We present eight considerations for communication scientists to study polarization. Theoretical considerations include: (a) positioning research within the interactional paradigm, (b) considering interlocutors’ responses to speakers’ conversational contributions, (c) uncovering moralities, and (d) identifying conversational turning points. Methodological considerations involve (e) focusing on everyday conversations, (f) linking micro- to macro-level analyses, and (g) noting pitch, facial expressions, and arousal. Finally, concerning societal considerations, we recommend (h) eliciting participant feedback.