Reimagining Universities through Strategic Entrepreneurship and Blue Ocean Strategy: A Theoretical Exploration

The current paper examines the possibility of developing the performance of universities in a unique and unprecedented way by combining and integrating strategic entrepreneurship, which focuses on the internal development of the university, and the Blue Ocean strategy, which focuses mainly on opening new markets and attracting unusual categories of beneficiaries. The current research sought to draw attention to the fact that the integration of both the blue ocean strategy and strategic entrepreneurship enables the exploitation of the advantages of each of them, such as control and control of the driving and obstructive forces surrounding the university to achieve a competitive advantage, which was marginal to the blue ocean strategy alone. The research also showed that there is a great opportunity for the sustainability of the university due to organizational innovations and internal harmony between structures on the one hand and individuals on the other. Therefore, the research provided a framework that can be exploited by universities to move forward steadily towards the future, taking into account the challenges that can face its application.