FACTORS IN THE DEVELOPMENT OF THE "GREEN" SERVICES SECTOR

The article highlights key factors that contribute to the growth and development of the "green" services sector. According to the author, it is believed that environmentally oriented services aimed at increasing the resilience of the economy help reduce the negative impact on the environment. Based on this, the author focuses on economic, social, technological, and institutional aspects. All of these contribute to the growth and development of this field. Thus, as a result of the research, the author analyzes factors such as the activation of environmental legislation and the expansion of institutional frameworks within the interactions of business structures under conditions of ensuring sustainable development based on innovative achievements in technology and engineering. As a result of studying and analyzing this issue, the role of education and raising environmental awareness among economic entities is substantiated, and the prospects for the development of "green" services as a strategic direction for achieving sustainable development goals in the country are identified.