Decoding Generation Z for Enhanced Hospitality Education: Insights from two Swiss Hospitality Schools

Current tourism learning in higher education system often lacks a focus on the recent technologies necessary for tourism growth, competitiveness, and adaptability. Hence, the alignment of tourism transformative education with the changing needs of the practical tourism context is pivotal to prepare students to be responsible, informed and technologically qualified learners for a best future of the industry. This research highlights the crucial role of the transformative education and strives to bridge the gap in the existing tourism literature. Through meticulous analysis, this paper aims to improve the quality and effectiveness of tourism education and its interaction with the industry by evaluating and implementing a distinctive potential of big data and blockchain synergy. Keywords: Decision making, strategic management, educational institutions, Oman colleges, UK colleges.