Linguistic Strategies and Conversation Style of Men and Women in Transactional Conversation at Tourism Objects

This research aims to investigate the linguistic strategies and conversation style used by men and women in transactional tourism objects and to analyze the contribution of men’s and women’s language to tourism sustainability. This research employs a qualitative approach. The study employs content analysis proposed by Krippendorff to systematically examine recorded conversations between male and female participants. Coates’ theory guides the analysis to interpret male language features, such as minimal responses and direct commands, and Lakoff’s theory explores female speech characteristics, including politeness and hedges. The results show that men predominantly use direct language and minimal responses to assert control and transaction efficiency. At the same time, women employ more polite forms and indirect language to foster rapport and maintain a courteous interaction. Both male and female sellers use questions and compliments strategically, with men focusing on gathering information for clear transactions and women fostering connection. These varied communication styles enhance the tourist experience, encouraging repeat visits and promoting positive word-of-mouth, which is crucial for sustaining tourism destinations in the long term. The study concludes that these gendered communication styles significantly impact tourism sustainability by influencing customer satisfaction and repeat business. Men’s directness supports efficient transactions, while women’s politeness enhances customer relations, contributing to a positive tourism experience and long-term sustainability.