HR analytics and AI adoption in IT sector: reflections from practitioners

Purpose This research paper explores the adoption and impact of Human Resource (HR) Analytics and Artificial Intelligence (AI) in the Information Technology (IT) sector. The study involves interviews with HR experts in the IT industry to understand their perceptions and experiences with these technologies. Design/methodology/approach Data were collected through semi-structured interviews, in which fifteen HR managers were interviewed. Findings The findings reveal that HR Analytics and AI significantly impact HR functions, capabilities, and decision-making in the IT sector. To successfully adopt HR analytics and AI, HR professionals must possess technical skills such as data analysis, coding, analytical thinking, design thinking, and domain knowledge. The interviewees also highlighted the importance of connecting HR initiatives with financial outcomes, creating strategies, contributing to decision-making processes, and aligning activities with organizational objectives. Originality/value This paper incorporates insights on challenges in adopting analytics and AI in the HR domain along with strategies to overcome.