Book REview - HASSAN ARABI AND AZEDDINE ETTAHRI Diplomacia cultural y deportiva. Nuevos conceptos y horizontes [Cultural and sports diplomacy. New concepts and horizons.]. (Madrid: Diwan Mayrit, 2024), 455 pp.

The 2030 FIFA World Cup takes place for the first time in six countries across three continents. A century after the inaugural tournament, Spain, Portugal, and Morocco are embarking on the tripartite organization of one of the world's most significant sporting events. This collaboration, commemorating the centenary of the competition, also includes the symbolic and inaugural participation of Argentina, Paraguay, and Uruguay. In this context, twenty-two authors from various disciplines, coordinated by Hassan Arabi from the Mohamed I University in Nador and Azeddine Ettahri from the Mohamed V University in Rabat, have co-edited a joint book that offers an in-depth exploration of sports diplomacy. Prologued by Mohamed Mehdi Bensaid, Morocco's Minister of Youth, Culture, and Communication, the book analyzes the intersecting interests and perspectives arising among the three organizing countries, representing a vital link between the countries of Europe and Africa. This academic work delves into the complexities and opportunities presented by the collaboration among the participating nations, highlighting how sports can serve as a strategic tool in diplomacy and international relations, fostering understanding and cooperation among diverse cultures.