State media tagging does not affect perceived tweet accuracy: Evidence from a U.S. Twitter experiment in 2022

State media outlets spread propaganda disguised as news online, prompting social media platforms to attach state-affiliated media tags to their accounts. Do these tags reduce belief in state media misinformation? Previous studies suggest the tags reduce misperceptions but focus on Russia, and current research does not compare these tags with other interventions. Contrary to expectations, a preregistered U.S. experiment found no effect of Twitter-style tags on belief in false state media claims, seemingly because they were rarely noticed. By contrast, fact-check labels decreased belief in false information from state outlets. We recommend platforms design state media tags that are more visible to users.

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Publication Details

Journal
Harvard Kennedy School Misinformation Review
Published
2025-02-20
DOI
https://doi.org/10.37016/mr-2020-173
Citations
1
Primary Topic
Media Influence and Politics
Type
article
Field-Weighted Citation Impact
4.20

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article

State media tagging does not affect perceived tweet accuracy: Evidence from a U.S. Twitter experiment in 2022

Brendan Nyhan, Madeline Gochee, Meyrick Booth, Milind M. Sardesai et al.
1 citations
Harvard Kennedy School Misinformation Review
Media Influence and Politics
4.20
article

State media tagging does not affect perceived tweet accuracy: Evidence from a U.S. Twitter experiment in 2022

Brendan Nyhan, Madeline Gochee, Meyrick Booth, Milind M. Sardesai, Mitchell Ransden, J.P. Qian, Eli Sullivan, Alice H. Cook, Leyla Jacoby, Sharanya Majumder, Claire Betzer, Miles Rubens, Harish Tekriwal, Ryan Waaland, Beatrice Cappio, Benjamin Grayzel, Michael Manda
article en
1 citations

Abstract

State media outlets spread propaganda disguised as news online, prompting social media platforms to attach state-affiliated media tags to their accounts. Do these tags reduce belief in state media misinformation? Previous studies suggest the tags reduce misperceptions but focus on Russia, and current research does not compare these tags with other interventions. Contrary to expectations, a preregistered U.S. experiment found no effect of Twitter-style tags on belief in false state media claims, seemingly because they were rarely noticed. By contrast, fact-check labels decreased belief in false information from state outlets. We recommend platforms design state media tags that are more visible to users.

Harvard Kennedy School Misinformation Review
Dartmouth College (US)
Dartmouth College
Openalex Percentile: Top 10%
Media Influence and Politics
4.20
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