Improving Website Usability with Design Thinking: A Case Study of BEM FMIPA Udayana University’s Website

Aims: This study aims to implement the Design Thinking methodology in the development of the BEM Faculty of MIPA, Udayana University’s company profile website. The primary objective is to enhance user experience by addressing usability issues and improving accessibility, navigation, and overall functionality. Study Design: This research adopts a user-centered design approach, utilizing the Design Thinking framework, which consists of five phases: Empathize, Define, Ideate, Prototype, and Test. Place and Duration of Study: This study was conducted at the Faculty of Mathematics and Natural Sciences, Udayana University, over a period of five months. Methodology: The research study adopts a case study design and employs mixed methods, combining both qualitative and quantitative approaches. The research began with a quantitative preliminary usability evaluation using the System Usability Scale (SUS), where the existing website received a score of 51.75 (ranked F), indicating significant usability issues. In the next phase, qualitative data was gathered through surveys, interviews, and literature studies to identify user pain points, particularly related to website navigation, design, and content accessibility. The insights from these qualitative methods informed the redesign of the website. Using the principles of Design Thinking, the website was restructured with an emphasis on an intuitive interface, improved information hierarchy, and enhanced interactivity. Finally, the redesigned website prototype was subjected to usability testing to evaluate improvements and gather both qualitative and quantitative feedback. Results: The implementation of Design Thinking resulted in significant improvements in user satisfaction and website efficiency. The SUS score rose from 51.75 to 88.96, indicating a major increase in usability. Efficiency tests showed a 28.36% improvement, with users requiring fewer clicks to complete tasks. These results highlight the new website's enhanced intuitiveness, aesthetics, and alignment with user expectations. Conclusion: The application of Design Thinking in website development successfully improved the usability and functionality of the BEM Faculty of MIPA company profile website. By adopting a user-centered approach, the redesigned website effectively addresses user needs, enhances accessibility, and provides a better overall experience. Future research may explore further refinements and the integration of advanced features to maintain long-term user engagement.