Network Tower Sharing Analysis in Greece: A Structure–Conduct–Performance Approach

The paper intends to contribute to readers’ comprehension of the Greek telecommunications market, focusing on the strategic decisions associated with network tower-sharing analysis in Greece. The Greek telecommunications industry is described for the first time following the Structure–Conduct–Performance (SCP) paradigm of Industrial Organisation (IO), as a methodological tool of analysis. In that respect, an SCP model in its extended form is constructed, aiming to examine how structure, conduct, and performance interrelate to each other. More precisely, the SCP model explains how strategic decisions regarding tower infrastructure sharing between 2013–2022 were developed, as a result of a series of interactions and feedback effects, amongst market structure, operators’ conducts, and performances, resulting in strengthening competition and reshaping market structure with the entrance of a new player in the Greek mobile market, an independent TowerCo (Athens, Greece) in Greece. International tendencies and competition issues influencing domestic growth potentialities and alternative operators’ concentration will be addressed, too. The paper concludes with presenting a basically qualitative, explanatory interpretive analysis of the perspectives of network tower-sharing analysis in the Greek telecommunication industry, including policy recommendations for the near future and thoughts on future research, as well.