Research on the Application of Intelligent Analysis System in the Promotion of Evaluation Indicators for the Development of New Rural Cultural Industries - Analysis of the Promotion Path and Key Elements Integrating TPB, TAM and DOI

This article examines the application of intelligent analysis systems in the promotion of evaluation indicators for the development of the cultural industry in new rural areas. As China places emphasis on rural revitalization and the integration of cultural industries, the lack of scientific and quantitative evaluation standards has become a challenge to the development of the cultural industry in new rural areas. This study employs the Analytic Hierarchy Process (AHP) to establish a set of evaluation indicators and constructs a hybrid model combining the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM), and Diffusion of Innovations (DOI) to analyze the acceptance, adaptability, and effectiveness of these indicators in the promotion process. Through a pilot study in Wenzhou City, Zhejiang Province, this research utilizes an intelligent analysis system to collect and analyze data, aiming to provide strategic recommendations to enhance the acceptance and usage rate of evaluation indicators for the development of the cultural industry in new rural areas.