UX Analysis of the Virtual Tour 360 Application at Universitas Dr. Soetomo Campus

This research investigates the effectiveness of the Virtual Tour 360 application implemented at Universitas Dr. Soetomo Campus, Surabaya, as a tool for enhancing prospective students' understanding and familiarity with campus facilities. Focusing on user experience (UX), this study evaluates key aspects such as the flow of the virtual tour, camera height for indoor and outdoor captures, image resolution and file size, and overall application size for online accessibility. User feedback highlights a high level of satisfaction, with 85.1% finding the application beneficial, especially on mobile devices, the preferred access method. The immersive 360-degree campus visualizations and user-friendly navigation have received positive responses, effectively providing a favorable first impression of the university. To further enrich user experience, optimizing mobile display quality and enhancing navigation features are recommended to offer a more comprehensive and interactive campus introduction.