Introduction: the development of health tourism in challenging times – a focus on the Visegrád countries

Purpose This article provides the background to the topic being addressed in this issue: how to manage the development of health tourism in challenging times in the Visegrád countries. This introduction provides an overview of the current situation in the region, as well as summarizes the articles written in response to the main question. Design/methodology/approach This article provides a context for the research, explaining the historical and geographical background for the four countries in question. The information is based on secondary data derived from academic literature as well as professional research studies. Findings The findings shed light on the current trends, opportunities and challenges in the development of health tourism in the Visegrád countries. The information presents new insights into the factors influencing the growth of the industry, the impact of changing consumer preferences and the role of stakeholders in shaping the future of health tourism in the region. The findings highlight best practices and successful strategies for managing the development of health tourism in challenging times. Originality/value This theme issue contributes to the existing literature on health tourism by focusing specifically on the Visegrád countries, a region that has received relatively little attention in previous research. By exploring this unique region, researchers will be able to identify key trends and challenges that are specific to these countries, and develop innovative strategies for managing the development of health tourism in this context. The findings of this theme issue have practical implications for policymakers and industry stakeholders looking to navigate the evolving landscape of health tourism in the Visegrád countries.