Sustaining the brand’s history while adapting to new markets: the delicate interplay of brand heritage and brand stretching in the eyes of satellite fans of British premier league clubs

Authors

Nicolas Chanavat (ORCID: https://orcid.org/0000-0003-4631-6636)
Benjamin Pélican (ORCID: https://orcid.org/0009-0001-4919-311X)
Anton Behrens (ORCID: https://orcid.org/0000-0001-8032-9604)

Institutions

Normandie Université (FR)
Université de Rouen Normandie (FR)
Université Jean Monnet (FR)
Leipzig University (DE)

Publication Details

Journal: Journal of Strategic Marketing
Published: 2025-02-20
DOI: https://doi.org/10.1080/0965254x.2025.2468675
Citations: 1
Primary Topic: Sport and Mega-Event Impacts
Type: article
Field-Weighted Citation Impact: 4.20

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article

Sustaining the brand’s history while adapting to new markets: the delicate interplay of brand heritage and brand stretching in the eyes of satellite fans of British premier league clubs

Nicolas Chanavat, Benjamin Pélican, Anton Behrens

Feb 20, 2025

1 citations

Journal of Strategic Marketing

Sport and Mega-Event Impacts

4.20

article

Sustaining the brand’s history while adapting to new markets: the delicate interplay of brand heritage and brand stretching in the eyes of satellite fans of British premier league clubs

Nicolas Chanavat, Benjamin Pélican, Anton Behrens

February 20, 2025article en

1 citations

Abstract

No abstract available for this paper.

Journal of Strategic Marketing

Normandie Université (FR), Université de Rouen Normandie (FR), Université Jean Monnet (FR), Leipzig University (DE)

Sustainable cities and communities

Openalex Percentile: Top 10%

Sport and Mega-Event Impacts

4.20

DOI Source OpenAlex

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