Agriculture as an element of new tourist destinations in the Bukhara region

Aim. To determine the possible participation of agricultural production in ensuring the development of tourist destinations in the Bukhara region in order to possibly attract additional tourists and increase the time spent by tourists in the Bukhara region. Methodology. Based on systematic observations and statistical information, modern tourist traffic to the Bukhara region has been studied, and the existing main tourism facilities that determine modern tourist traffic with specifics for the Russian user have been evaluated. Based on the calculation of the coefficients of localization of agriculture, possible directions of agrotourism have been identified to increase the traffic of tourists and the number of days of stay. The regional specialization of agriculture was calculated to identify potential destinations in the development of agricultural tourism in the region. Results. The growth of the participation of the tourism industry in the economy of Uzbekistan has been established against the background of global trends. The patterns of the most important tourist traffic in the Bukhara region (time aspect) are revealed: an increase in the importance of local tourism and an increase in the number of arrivals from Russia. The leading role of the Bukhara region in agricultural production with high growth rates in the last decade is shown based on calculated coefficients of localization of agriculture and per capita production of agricultural products in the regions of Uzbekistan. The specialization of the districts of the Bukhara region in one of the most tourist–attractive areas of agriculture - fruit growing is analyzed in more detail. The most diverse fruit production areas are Zhondorsky, Romitan, Peshkunsky and Shafirkan districts. The main trends in the development of tourism in the districts of the Bukhara region have been identified based on the formation of new directions and routes combining several areas of tourism. Research implications. A modern assessment of the tourist flows of Uzbekistan (domestic tourism and foreign tourism) is given. The bottlenecks of tourism in the Bukhara region have been identified. New routes have been proposed, including elements of religious, ecological and agricultural tourism.