TRANSFORMING ANDHRA PRADESH INTO A GLOBAL TOURISM HUB: A STUDY OF TOURISM POLICIES INCLUDING THE NEW TOURISM POLICY 2024-29

Andhra Pradesh has been recognized as a prominent tourist destination since India’s Independence. Over the decades, state governments, in alignment with central five-year plans and national tourism policies, have implemented various measures to enhance tourism infrastructure and increase tourist footfall. Following the bifurcation in 2014, the new Andhra Pradesh government introduced specific tourism policies that outlined a clear vision and mission for the tourism sector. Andhra Pradesh currently ranks third in domestic tourism, attracting 278 million domestic visits annually, along with 180,000 foreign visitors. The Andhra Pradesh Tourism Policy 2024-29 aims to position the state as a leading global tourism destination by leveraging its rich cultural heritage, scenic landscapes, and spiritual landmarks. Recognizing tourism as an industry, the policy emphasizes economic growth, employment generation, and sustainable development. The "Swarna Andhra Tourism Vision 2047" envisions Andhra Pradesh as a world-class tourism hub, while the "Swarna Andhra Tourism Mission 2029" sets specific goals, such as increasing tourism's contribution to the state’s Gross Value Added (GVA) from 4.6% to 8% and its share in employment from 12% to 15%. To support this vision, the policy introduces fiscal incentives, including tax benefits, land acquisition reimbursements, and capital subsidies for tourism projects. Infrastructure development, improved connectivity, and sustainable tourism practices are prioritized to enhance visitor experiences while preserving natural and cultural resources. Through these strategic measures, the Andhra Pradesh Tourism Policy 2024-29 aims to boost the state’s tourism potential, attract investments, and create a thriving tourism-driven economy. KEYWORDS: A.P. Tourism. New tourism Policy, Industry status, Swarnandhra Tourism Mission