Participatory approaches should be used to address the ethics of social media experiments

The use of social media field experiments has led to calls for revised ethical guidelines—but none have stuck. A participatory governance approach, similar to developments in AI, can improve practices and collectively align the interests of researchers, platforms and users. The use of social media field experiments has led to calls for revised ethical guidelines—but none have stuck. A participatory governance approach, similar to developments in AI, can improve practices and collectively align the interests of researchers, platforms and users.