Public Governance and Leadership: Toward Good Tourism Governance

Public governance and leadership are essential for advancing sustainable tourism development in the face of growing global volatility, uncertainty, complexity, and ambiguity (VUCA). Through a qualitative methodology, this research examines the dynamics of effective tourism governance in two Indonesian villages (Glawan and Nyatnyono). This research investigates the influence of leadership practices, community engagement, and collaborative governance on tourism growth in rural areas through comprehensive interviews, field observations, and focus group discussions with local leaders, community members, and tourism stakeholders. The results underscore the significance of adaptive leadership, promoting collaboration, transparent decision making, and community empowerment in managing VUCA settings and enhancing resilient and sustainable tourism governance. The research highlights the need for tailored policy interventions that align with local values and interests, creating a collaborative framework to ensure that tourism growth benefits the entire community while preserving cultural and environmental resources.