SALAM-RINDO Application: An Innovation to Improve Licensing Services

Innovation in public services through the application of information technology to improve the quality of public services in Indonesia, specifically through the SALAM RINDU application (Integrated Easy Licensing Service System) launched by the Investment and One-stop Integrated Services Office (DPMPTSP) of Banjarmasin City. Using adescriptive qualitative approach, this study aims to evaluate the implementation of the SALAM-RINDU application in strengthening bureaucratic reform and improving the quality of licensing services in the health sector. Data were collected through observation, interviews, and document studies, then analyzed using the Miles and Huberman method. The results of the study indicate that the SALAM-RINDU application facilitates the previously manual licensing process and supports bureaucratic reform by providing faster, more efficient, and easily accessible services. However, the implementation of this application still faces challenges such as a lack of socialization, unclear information regarding requirements, and technical issues. This study concludes that the SALAM-RINDU application can increase the efficiency and effectiveness of public services in Banjarmasin City but requires improved technology infrastructure and more intensive socialization efforts.