Exploring the Intersection of Green Human Resource Management and Technological Innovation for Green performance: Case of SMEs in Saudi Arabia

This study explores the evolving intersection of Green Human Resource Management (GHRM) and technological innovation through a quantitative approach, aiming to assess the impact of emerging technologies on the implementation and effectiveness of GHRM practices in organizations. As businesses increasingly prioritize sustainability, GHRM has become a strategic tool for integrating environmental objectives into human resource policies. Simultaneously, rapid technological advancements—such as artificial intelligence, big data analytics, cloud computing, and the Internet of Things (IoT)—are reshaping how organizations manage green initiatives and engage employees in sustainable practices. Using survey data from a diverse sample of organizations across multiple industries, this research quantitatively analyzes the relationship between the adoption of specific technologies and the success of GHRM practices, including green recruitment, eco-friendly training, performance appraisals, and employee involvement in sustainability efforts. Statistical techniques such as regression analysis and structural equation modeling are employed to test hypotheses regarding the influence of technological innovation on organizational green performance outcomes. The findings provide empirical evidence on how technology can enhance the effectiveness of GHRM initiatives, uncover potential barriers to adoption, and suggest strategies for overcoming these challenges. This research contributes to the growing body of knowledge on the integration of sustainability and innovation in HR practices. It offers valuable insights for both academic researchers and practitioners aiming to foster more environmentally responsible organizations.