The Role of Design Thinking, Critical Thinking and Innovation in Apple's Market Leadership

Apple Inc. applies innovation for improving different features like blending iPod and phone features to create the iPhone, replacing Touch ID with Face ID for better security, changing its chip architecture from Intel to Apple Silicon, eradicating headphone jacks to push wireless technology, and reversing traditional product interactions with gesture-based navigation. This innovation has helped Apple in maintaining its market leadership and user-centric design approach.This research paper surveys the way Apple Inc. has maintained its competitive edge after applying design thinking, critical thinking, and innovation. This work will also analyze and present the impact of Apple's ecosystem, the use of SCAMPER model, and how strategic decisions are shaping different industry trends by reviewing Apple's user-centric methodology. The findings provide understanding about Apple's product expansion mechanism, customer retention, and future innovation developments. A case study methodology is used in this paper by presenting comparison of Apple's innovation strategy with its competitors.