Emerging Trends of Artificial Intelligence and Human, Personal, or Customer Values using R Studio and Vos Viewer

The objective of the research is to visually examine the emerging research trends pertaining to the connection of artificial intelligence and human, personal, or customer value on a global scale. The methodology of the research employs bibliometric approaches from the Scopus database (2018-2022), a total of 2094 documents. The analysis of the study utilizes the VOS Viewer software and R studio software. Based on the findings of the study, it has been observed that the University of California and Li Y are the top institution and author that exhibit the highest level of activity in the domain of artificial intelligence, which mainly infused with customer value. Secondly, the domains of artificial intelligence have witnessed significant exploration in the subject fields of computer science (CS). Lastly, the research found main research themes such as artificial intelligence, big data, and internet of things, which will be useful for future researchers.