Sustainable Business Growth- Perception and Perseverance of Women Entrepreneurs

The primary goal of any developing nation like India has been achieving sustainable economic growth since independence. Development of an economy of a country and the society could be achieved through sustainable growth of women especially in rural India equivalent to urban region. The government of India has been framing many developmental schemes and policies for promoting women entrepreneurs. But still, the sustainable growth of rural women entrepreneurs is a big dream. The problems and factors behind such volatility are multidimensional and need to be examined well. This empirical paper aims to analyze the factors for volatility in the sustainable growth of women entrepreneurs. 180 rural women entrepreneurs registered under Tamilnadu MSME have been selected from Virudhunagar district using a questionnaire and personal interview through multistage cluster sampling. The study finds that the level of engagement of rural women in the entrepreneurial arena has been swiftly increasing every year which is not matching with the economic growth of women due to multidimensional challenges such as lack of knowledge in accessing resources, demographic reasons, lack of competency, lack of awareness and education, lack of entrepreneurial and technical skill, etc. Apart from framing policies and promotional schemes, the government has to take measures to ensure the reach of the same in rural areas for attaining the sustainable growth of women entrepreneurs and the rural economy as well