The Verbal Representation of the Category of «Honor» by Means of the Ukrainian Phraseology in Media Discourse

The processes of language reflection of the category of «honor» by means of the Ukrainian phraseology in the minds of Ukrainians are analyzed, as well as functional and pragmatic, structural and semantic features of phraseological units (PhUs) in media discourse are found out. At the phraseological level, the informational content of the category of «honor» is formed by the following cognitive features: honor is an expression of pride, showing respect, respect for someone or something; honor is a virtue; it is reputation; honor is honesty, etc. The analyzed usual and transformed PhUs reflecting the moral and ethical characteristics of the individual in the media discourse characterize the deep national and cultural mechanisms in the context of various discursive practices. Functional and pragmatic efficiency of using of PhUs in media discourse is explained by desire of communicators to realize maximally exactly a number of communicative functions: message, informing the influence on consciousness, emotional influence, the function of achieving empathy, etc.