The Effects of Halal Labels on Packaged Ice Cream Purchase Interest Among Foreign Muslim Consumers - A Case Study in Taiwan

This study explores the impact of halal labels on the purchase interest of foreign Muslim consumers in Taiwan, focusing on packaged ice cream. A total of 92 respondents from 11 different nationalities participated in the survey, providing insights into how halal certification influences consumer behavior in a non-Muslim majority country. The research used a mixed-methods approach, combining quantitative data from structured questionnaires and qualitative insights from interviews. The findings indicate a strong positive correlation (p = 0.985, p < 0.001) between the presence of halal labels and consumers' purchase intentions. Halal labels act as a key factor in building trust and encouraging the purchase of ice cream among Muslim consumers. The study highlights the importance of halal certification not only as a religious requirement but also as a marker of quality, safety, and ethical production standards. These insights are crucial for businesses and policymakers aiming to tap into the growing halal market in Taiwan.