Enhancing the Customer Experience in Philippine Food Court Establishments with an Integrated Self-Service Ordering System

This study focuses on the enhancement of ordering and order management in food courts which are amongst the most popular places for customers to linger in Philippine shopping malls. Food courts have become standard establishments for people across the Philippines to go for quick snacks, to bond with families, or to hang out with friends. This research aimed to integrate a self-service ordering system for food court establishments located in shopping malls to enhance customer experience through technological innovations.

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Publication Details

Published
2024-10-25
DOI
https://doi.org/10.1109/icaise65384.2024.00015
Primary Topic
Customer Service Quality and Loyalty
Type
article
Field-Weighted Citation Impact
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article

Enhancing the Customer Experience in Philippine Food Court Establishments with an Integrated Self-Service Ordering System

Angelo Sebaxtian Vasquez, Justin Louis Caangay, Lorenz Martin Pineda, Antonette De. Gabriel
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Customer Service Quality and Loyalty
article

Enhancing the Customer Experience in Philippine Food Court Establishments with an Integrated Self-Service Ordering System

Angelo Sebaxtian Vasquez, Justin Louis Caangay, Lorenz Martin Pineda, Antonette De. Gabriel
article en

Abstract

This study focuses on the enhancement of ordering and order management in food courts which are amongst the most popular places for customers to linger in Philippine shopping malls. Food courts have become standard establishments for people across the Philippines to go for quick snacks, to bond with families, or to hang out with friends. This research aimed to integrate a self-service ordering system for food court establishments located in shopping malls to enhance customer experience through technological innovations.

University of Makati (PH)
Zero hunger
Openalex Percentile: Top 63%
Customer Service Quality and Loyalty
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